We’re coming to 5 years since Faire was born and what a journey we’ve been on. Apart from everything you guys have witnessed from the outside, there has been a multitude of hurdles and obstacles we’ve had to blaze past - I’m also incredibly thankful that we came out of this pandemic (relatively) unscathed.
There were moments where my big vision for Faire was in danger of never being realised but I’m happy to say that we are finally on the way and Faire Collective is where it all begins.
Over the next few weeks and months, you’ll see changes in our branding elements, packaging and product offerings for both men and women. We’ll also be making a big announcement on our next steps as part of our rebrand to being Faire Collective.
When Joe and I first started the brand, I shared from day one that our plan wasn’t to be known as a bag brand. The truth is, we never saw ourselves as that. It was merely where we started this journey and now it’s time to explain our next chapter: Existing as a concept. The functions in our bags are designed to bring clarity to your everyday and simply knowing that everything is exactly how/where it should be - stylish functionality.
Faire was born out of a frustration that bags in the market weren’t solving a specific problem when it came to packing (and finding) our daily essentials without sacrificing the aesthetics - it was centred on the concept of function.
It isn’t in our plan to create multiple versions of the same bag type - we want to design as many products across different types instead; to take you through Monday to Sunday, 365 days a year. From time to time, perhaps we’ll explore different materials or colours but otherwise, we hope to work across as many categories and lifestyle aspects as possible.
Our plan is to be more than just leather goods, and all the things we will be doing are a collective of what Faire was always meant to be - stylish functionality.